Segmentation

Group customers based on behaviours

Using the different traits your customers exhibit when interacting with your product, you can group and analyse them with Lumen to know how best to reach each type of customer.

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Group customers based on behaviours

Preset traits to guide customer segmentation

Customers generally exhibit different behaviours and possess a range of traits especially when interacting with your product.
Use these traits to categorize customers to know how to serve them best.

Explore
Preset traits to guide customer segmentation

Know your types of customers

Customers generally exhibit different behaviours and possess a range of traits especially when interacting with your product.
Use these traits to categorize customers to know how to serve them best.

Explore
Know your types of customers

Export segment insights easily

Customers generally exhibit different behaviours and possess a range of traits especially when interacting with your product.
Use these traits to categorize customers to know how to serve them best.

Explore
Export segment insights easily

Start using Lumen today!

Get started now

Frequently Asked Questions

Got questions? We’re here to help.

How can I import my customers into Lumen?

Customers can be sync to Lumen by importing a CSV file, connecting to your datastore or integrating our SDKs on your platform. We also support third-party integrations like Segment.

Can I use my existing integrations on Lumen?

You can use any of your existing integrations that we support with no changes required.

Which messaging channels are supported on Lumen?

We support emails, SMS, push notifications and in-app messaging.

Can I retarget my customers on social media?

We support retargeting customer on Facebook and Instagram. This is currently in private beta.

Can you get started for free?

Our Basic plan is free forever. No credit card required.