Customer segments in email marketing are like themed party groups. Each group shares interests, allowing you to send tailored messages that really hit the spot. Some examples of these groups include- inactive customers, first time customers, unsubscribed customers and so on.
By tailoring campaigns to these segments based on demographics, behavior, or interests, you deliver more relevant and engaging content, increasing the chances of successful engagement and conversions. Lumen offer tools to efficiently create and manage segments, enhancing the effectiveness of your campaigns.
Here is a step-by-step guide on how to create a customer segment on UseLumen.co:
1. Log In and Navigate to Segments
Access your UseLumen.co account by entering your credentials on the login page. Once logged in, locate and click on the "Segments" button on the left menu tab. This can be found on your dashboard.
2. Click "Create Segment" and Create New Segment
Once you click on the ‘Segments’ button, you will see the option that allows you to create a new segment. Click on it.
When you click on ‘Segments’, you will be transported to the page where you can fill in your preferred segment attributes and conditions including traits like first name, phone number, last name, unsubscribed, source and so on.
3. Preview Segment and Save Your Segment
Lumen offers a preview option to see how many contacts fall into the defined segment. This helps ensure you're targeting the right group. Once you're satisfied with the attributes and parameters, save your segment. This will add it to your list of audience segments.
When creating email campaigns or other marketing activities, you'll have the option to send them to specific segments. Choose the segment you've just created. Over time, you can refine your segments based on performance and new data. Don't hesitate to update your segments to keep them current and effective.
Voila! You've successfully created a customer segment on UseLumen.co. Remember, the platform's interface will evolve, so stay tuned for the latest and most accurate instructions. Happy segmenting!💌